LIASA MAIG Seminar

liasa-marketing

MAIG-Seminar-2017.jpgErika Rood and Louise Vos attended a MAIG Seminar:  Marketing and Advocacy for Librarians, tips of the trade on Friday 18 August at the University of Pretoria.  MAIG (Marketing & Advocay Interest Group) aims to support and unitw library staff interested in marketing and advocating Library and Information Services in South Africa.   In a presentation by Theuns Kotze, lecturer at UP:  Marketing your library on a shoestring, he shared ideas on how the library can market library services with a small budget.  He emphasised that we need to understand users’ needs, tailor library services to assist users in every step of the research process, and effectively communicate our services to them.  Ina Smith, LIASA Librarian of the Year 2016 did a presentation on Digital Marketing tips, Tools & Tricks for Librarians.  René Schoombee, LIASA Librarian of the Year 2007 shared practical examples of next level marketing initiatives.

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