Library staff attended a Marketing Course

Six staff members from the three campus libraries attended a UKS Marketing Course on 31 October and 1 November. The following topics were discussed:

  • what is library marketing?
  • why do you need to market your library?
  • library displays and publications as marketing and promotional tools
  • social media as marketing and promotional tools
  • understanding library customer needs and expectations
  • principles of customer research
  • basic principles of developing a marketing plan
  • know your library
  • mission statement of your library
  • relationship building
  • assessment of promotional activities and tools

marketing-workshop-2016

Staff members received practical assignments. They had to design or present a poster and also had to be a one person display reflecting a specific service or event in the library.

There were ample discussions – it was a good opportunity to get a broader scope on library marketing matters, especially the intricacy of making it work over three campuses.

Article written by Louise Vos

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