Mafikeng Campus Library held a second “Know your library” campaign on 4 August 2016. The aim of the campaign is to market library services and resources to the users through face-to-face communication. The campaign is focused on information services. As part of this campaign the library set-up an exhibition in the Library foyer and students were approached as they view the exhibition and asked if they know their faculty librarian and how she/he can assist them. Surprisingly, the majority of students don’t know their faculty librarian which was the reason for the campaign in the first place. Also marketed during this campaign are the Special Collections and ILL services.
This time around the “Know your library” campaign was also used to inform the library users about the Library e-resource fair event that will take place on 11 August 2016. The invitation received a positive response as users were told about prizes such as a Samsung tablet and many more, which will be won at the event.
Article written by Dikeledi Teffo and Gladwin Mojapelo